Marketing Your Home PROPERLY

    After decluttering and staging, your home is ready to go on the market. You’ll want to work with a realtor so they can PROPERLY determine the appropriate starting price point for your home and creating the listing, however, creating a listing isn’t quite enough.  Any home will need to be marketed appropriately, and that means more than just creating a few social media posts and relying on the MLS listing to catch the eye of potential buyers. Marketing homes requires a more deft hand and client awareness. Think about it this way: plastering the town’s telephone poles with “for sale” ads is more likely to attract gawkers than potential buyers.

    Here are a few steps for marketing your home. First, be sure you’re showing off your home well to make a good first impression. In real estate terms, this means having professional photos, video, and even a 3D walkthrough of the home captured and added to the MLS listing and realtor’s website listing. This way, interested buyers will be able to see enough of your home’s features for their interest to be piqued enough to request a showing. Professional photos and video also tell potential buyers that you are invested in showing off your home to its best advantage, which implies a level of pride and care for the home that will carry through that favorable first impression.

    The second part of marketing homes is knowing your audience and reaching out to them in the best way. For example, at the higher price point, many buyers prefer privacy and exclusivity, which means networking and hosting invitation-only events may be more effective than a standard open house. Hosting an invitation-only party in the home will allow potential buyers to see how easy and successful entertaining in the home can be, and it will prevent the off-putting feeling of gawkers parading through hoping for a glimpse at the lives of the “rich and famous.”

    If you’re preparing to sell your home in Grand Junction or the surrounding areas, ensure you’ve set your home up for marketing success. We would love to tell you ALL about our AMAZING marketing department at Coldwell Banker Distinctive Properties!

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