Mission: To build a mindful, outdoor-centric community one person // family // business at a time.
An Indiana- turned- mountain girl who claims the high desert as her home, Jen Taylor is a rowdy mom, open space-trail-outdoor recreation advocate, MTB & road cyclist, trail runner, tele skier, entrepreneur, leader & visionary. She enjoys exploring paths less traveled in her vintage Land Cruiser, scrambler motorcycles, and prefers whiskey on ice.
Taylor is a REALTOR® with western Colorado’s top-ranked, independent agency, The Christi Reece Group. She is the owner/founder of El Jet’s Cantina® + Sky Outpost® "Born in Baja" (coming in 2022), an indoor/outdoor cantina and lodging/camping development on the Colorado River in downtown Grand Junction... restoring blighted riverfront property while creating and celebrating culture, community and confluence through a unique and memorable food, drink and lodging/outdoor hospitality experience.
A passionate entrepreneur and outdoorist, Taylor forged her career leading and building brands in the Outdoor and Cycling Industries for nearly three decades; including, DT Swiss®, Mountain Sprouts®, Mountain Khakis® & Remington Arms 1816®. Taylor received her bachelor’s degree in Environmental Science from the University of Denver. Before migrating to the western slope, she pioneered conservation education & operations programs at the Denver Zoo.
An active citizen of Grand Junction for 27 years, Taylor has served and supported several conservation and community non-profit boards. She spearheaded initiatives such as the MOG Outdoor Fest® (2003-2016), the Lunch Loop Bike Park® and co-founded the Western Colorado Adventure Trail®. She has served as a governor-appointed Commissioner for Colorado Parks & Wildlife, where she combined her passions for outdoor rec, environmental science and executive-level leadership. She currently serves on multiple private, public and non-profit advisory committees.
Among her accolades to date, Taylor was deemed one of the “25 Most Influential People in the Outdoor Industry". As a board director for the Colorado Plateau Mountain Bike Trail Association (COPMOBA), she was inducted into the "Mountain Bike Hall of Fame". Taylor received the “Peak Vision Award” from the Boy Scouts of America. She has been awarded (4) APEX outdoor apparel design awards, and (3) ADDY American Advertising awards.
Passion. To serve... connecting People and Place with Purpose.
Values. Aligning with an industry and a team that reflect my passion and integrity.
Tribe. Being a trusted, relevant and respected member of my team.
Culture. Being an active steward and conduit for our brand vibe & corporate culture.
Community. To “show up”, actively engage and contribute toward a healthy community.
Relationships. Our greatest asset; to develop and nurture genuine, trustworthy connections.
Finance. Stewarding my clients’ path for financial wealth & prosperity through real estate.
Skillset. Learn, grow and seek challenge professionally and interpersonally, mentoring others.
Legacy. Reverse engineering my Purpose and Place in this community.
“The meaning of life is to find your gift. The purpose of life is to give it away.” -Pablo Picasso
Awards & Designations
- "One of the 25 Most Influential People in the Outdoor Industry"
- Mountain Bike Hall of Fame (Colorado Plateau Mountain Bike Trail Association/COPMOBA board of directors)
- (4) APEX outdoor apparel design awards
- (3) ADDY American Advertising awards